Being ahead of the curve

Taking Shape prides itself on being a one-stop-shop for women who want to celebrate their curves. ARA CEO Paul Zahra sat down with Alla Buinowicz, Managing Director of the brand for 17 years to talk all things customer related, their recent collaboration with Indigenous artist Elverina Johnson, how they’re elevating the shopping experience and more.

Brands will say they put the customer first but you’d be hard pressed to find a company that not only listens to their customers as much as Taking Shape does, but embraces the constant feedback and then puts the best ones into action.

Alla shared that “Feedback has probably been the backbone of our business, with commitment and passion about having a go.” And you can bet these key drivers for growing a business that’s been around since 1985 and is still going strong, is alive and well within the Taking Shape team.

In Episode 9, Paul and Alla discuss:

• The Taking Shape story and its growth
• Their partnership with Indigenous artist Elverina Johnson
• Why consistent customer feedback is key
• Agility, a world class team and how it equates to success
• Using digital capabilities to create connection
• Is personalised shopping the way of the future?
• Reducing their environmental impact
• What the future holds for Taking Shape

With special thanks to ARA strategic partner, American Express, for enabling this podcast series to come to life. Learn more about American Express: https://www.americanexpress.com/au/merchant/accept-amex-cards.html